Description of Position:
The Marketing Coordinator is responsible for a wide variety of duties pertaining to marketing and sales; and is expected to take initiative, contribute creatively and drive business to the company. The Marketing Coordinator reports to the Marketing Manager. The duties and responsibilities of this job are as follows:
- Ensure consistency in marketing message across website, direct mail, email campaigns, and social
- Oversee email marketing campaign by creating industry specific content, ensuring design and layouts of emails are optimized, user and mobile-friendly, proofreading messaging in and out of email templates, compiling email lists, and tracking and analyzing campaign results
- Coordinate and execute in-house mailings as another touchpoint to boost sales and generate leads
- Coordinate website product updates as well as add new products and content as needed
- Design digital and printed marketing collateral to promote the company’s products
- Oversee ERC’s social presence by creating and curating content to increase user engagement
- Compile, review, and analyze monthly marketing reports
- Aid in developing and analyzing results and make recommendations to improve response rates
- Assist with general administrative duties
Job Qualifications:
- Bachelor’s Degree in Marketing or Advertising
- Minimum 1-5 years of experience in marketing, including a successful track record in marketing assignments
- Must be extremely well organized and have attention to detail
- Be goal-oriented with excellent follow through
- Excellent writing/proofreading/design skills
- Proficiency in all Microsoft tools (Excel, Word, Outlook, etc.)
- Experience with Adobe Creative Suite/Creative Cloud (specifically Photoshop and InDesign)
- Working knowledge of MailChimp and HTML coding a plus, but willing to train
- Familiarity with Facebook, Twitter, Instagram, and LinkedIn
- Effective communication and the ability to work in a collaborative environment
- Salary will be commensurate with skills and experience
Desirable Traits and Abilities:
- Positive attitude
- Able to multi-task, switch gears quickly, and juggle multiple priorities
- Has a sense of urgency and meets deadlines
- Easily approachable and welcomes constructive criticism
- Will take initiative as well as direction in completing projects
- Don’t take yourself too seriously and has a good sense of humor
About ERC:
ERC Wiping Products is a 100-year-old company located in the greater Boston area, processing and distributing a large variety of wiping materials to large, medium, and small businesses throughout North America. Here at ERC Wiping Products, we believe that our continued success is driven by our dedicated staff and their committment to our mission statement. They ensure complete customer satisfaction within a friendly, fun, and relaxed workplace while still driving toward growth and achievement. While each employee has specific duties, our team sees success as a collaborative effort and all members are quick to pitch in when necessary to meet the needs of our customers. Individual success and personal achievement are directly tied to our company’s success therefore individuals who find work to be a rewarding and integral part of their life are often top achievers within our company.
Please email your resume and cover letter to careers@ercwipe.com to apply for this position.
